Renault India adopts aggressive car sales strategy in India

Renault, the French car maker entered India with a really aggressive sales strategy. After it ceased its tie-up with Mahindra, Renault launched its brand ‘Renault’ and it’s first offering, Renault Fluence on May 23. Following a back-to-back approach, Renault would be launching four models in India by 2012. Renault is creating its visibility in India as “Bonjour India, We are Renault” and has pumped in resources to capture the Indian car market. Besides India Renault also targets car markets in Brazil and Russia as part of international expansion plans. 

See More Renault Fluence Pictures                                                                                         Read More on Renault Fluence

  

In a recent interaction with media Renault India managing director Marc Nassif called their re-entry in India as a fresh start and reportedly said that Renault as a brand didn’t exit in India and now it has made an independent start. With a long term goal to capture 5 percent of the car market in India, Renault is all set to capture 2.5 percent share initially. For this, Renault plans to double the capacity of its plant in Chennai. Currently the $1 billion manufacturing plant has an installed capacity of producing 200,000 cars.

See More Renault Fluence Pictures                                                                                       Read More on Renault Fluence

Adopting a top-down approach, Renault plans to launch a high end SUV as its second offering which is named Renault Koleos. The Koleos would be followed by three cars including a small hatchback next year. The Fluence is currently being assembled in India.Meanwhile the French auto maker also entered into a tie up with Bajaj and its Japanese partner Nissan to being forth a low-cost car in India in competition to Tata group’s Tata Nano. However, the tie-up seems to be in a tattered condition as Renault and Nissan have expressed that they would continue with the project if Bajaj maintain their quality standards.Experts believe that only time will tell to what extent Renault succeeds in capturing Indian car market currently dominated by Maruti, Tata, Toyota besides other car makers.

Read More on : click here to read more on Renault Fluence