SKODA Rapids latest ad campaign

Skoda Auto India today launched its latest Skoda Rapid Ad campaign titled ‘Driven by Excellence’. Infusing youthful spirit, the TVC highlights ‘Excellence’ as a triumph of substance and not just style. Skoda Rapid in the ad symbolizes a young Indian’s mark for excellence; one that aspires for an edge and accomplishes it.

“When one looks at Skoda Rapid, it creates instant affinity and once driven, amazes with the way it relates to the owner. In our latest TVC, Rapid marks a stature of excellence and the protagonist’s drive to achieve it. Rapid with its simply clever features, superior built, comfort, ride quality, safety credentials clearly accentuates its significance to an individual who yearns for nothing but the best. The campaign clearly highlights that ‘Excellence’ is in the DNA of the ŠKODA brand.” says, Mr. Kamal Basu, Head – Marketing, Skoda Auto India Pvt Ltd.  

Speaking further on the concept Mr. Partha Sinha, Managing Partner, BBH says, “The Skoda Rapid in many ways represents the idea of excellence. We needed to find the right context for excellence in Indian society. And what could be a better way than premium education to signify that in India? These people are the future of this country and locating the Rapid in this context does full justice to a product that’s a class apart.”

Making the Skoda Rapid more accessible to its customers, Skoda Finance Pvt Ltd has introduced an exciting limited period offer of Rs. 8999 EMI. The new EMI scheme gives customers a chance to fulfill their dream of upgrading to a spacious and premium sedan, the Skoda Rapid.

The scheme has been introduced in the Indian market by Skoda Finance, a brand of Volkswagen Finance Private Limited and will be available with immediate effect for a limited period only.