Tata Nano sales cross 10,000 Units in April: Big brains working on it

From July 2009 onwards when the Tata group’s small car Tata Nano became a reality it has always fumbled touching the 10,000 unit sales mark. It is in fact the fresh pumping in of resources and churning of brains that worked and Tata Nano sales in April crossed the mark.

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There are many difficult times that the Tata Nano has seen prior to this when sales dipped as low as 509 units last November. The resurrection obviously had some smart brains working on it that have completely replaced the age-old execution strategy with a new and revamped distribution system that really worked!

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The new thinking in place that might have worked includes, First, Tata Motors roped in 210 small-sized 'F Class showrooms' in smaller towns. The 500sq ft showrooms stocks only one car and are manned by over 1,200 people. This appears to be a step to further penetration and getting exclusive Tata Nano car showrooms closer to the customers.Secondly, Tata Motors also had a tie up with retailer Big Bazaar that has an annual footfall of 150 million customers. As part of this plan, Tata Nano was parked at every Big Bazaar outlets including 70 outlets in small towns for the customers to have a look and feel of the small car of India, said sources.Both measures besides some down-to-earth efforts including aggressive media advertising really rocked and Tata Nano practically came closer to the common man geographically.

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Initial indications of a rise in sales started coming in March when over 35 percent jump was witnessed. However, there are some criticisms that go hand-in hand with the boost in sales. Automobile experts have a strong belief that high incentives by the company might have also played a major role in giving a thrust to sales. Besides, Tata Motors also gave Tata Nano on a 30-day interest-free credit contrary to other car makers that give cars in cash, said sources. All in all, there may be criticisms and ways in and ways out but the Tata Nano sales predict that the car is soon to be the car of the masses in India besides other cars by Maruti such as Maruti 800 and Maruti Alto.

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