Union Minister Praful Patel visits Audi stand at Frankfurt Motor Show 2011

Audi, the German Luxury car manufacturer, had a special guest at the Audi Stand at IAA - Frankfurt Motor Show. Union Minister for Heavy Industries and Public Enterprises, Mr. Praful Patel visited the Audi stand also known as The Audi Ring. With the Audi Ring, Audi is celebrating a very special world premiere: For the first time, the brand with the four rings is being presented in its own building on the Agora, the central forum and meeting place at the IAA, the most important motor show of the year. Thirty Audi cars are on display. With an area measuring 100 metres in length, 70 metres in width and 12 metres in height, this building is the largest exhibition structure, Audi has ever built in its 102-year history.

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The spectacular construction with its contoured surfaces and elongated openings give physical form to the Audi brand. It represents dynamics and lightweight design – for the first time this not only applies to the interior but also to the exterior architecture. Speaking on the occasion, Mr.Patel, said, “I am happy to be here. It is great to see what progress the world of automobiles is making. This is an impressive stand with exciting cars. It would be nice to see some of these cars on Indian roads soon. Especially the R8 e-tron is an interesting concept, which combines Audi’s competence of sporty and progressive cars with an all electric drive.”

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“We are extremely happy with this visit by the Minister, especially as he is only visiting a limited number of stands and has chosen the Audi stand among the few he personally visits. Audi is known for its remarkable product portfolio with regard to progressive design, sportiness and performance, paired with very efficient engines. At IAA we are showcasing our concepts of Audi e-tron, Audi ultra and Audi connect which will redefine mobility and will be the drivers of urban mobility solutions of the future. We are happy to showcase these concepts to Mr. Patel. He is known as a visionary and we see him encouraging all auto manufacturers to continue to bring exciting and world-class products to Indian customers.” said Michael Perschke, Head, Audi India.

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A special highlight of the Stand is the Audi driving experience, an impressive driving circuit which is part of the Stand architecture. On this circuit, which is 400 metres long and passes through all levels and display areas, auto enthusiasts can experience the fascinating Audi model range in movement, not just as spectators but in the passenger seat. Also in a separate “A8 Security Lounge” the brand new Audi A8L Security is displayed. Mr Patel visited the Security Lounge and was informed by an AUDI AG specialist on the USP’s of the new Audi A8L Security car, which will also be offered in India from 2012 onwards.

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At the Frankfurt Motor Show, Audi is showcasing Audi A8 Hybrid, Audi A2 Concept, new Audi S6, Audi S7, Audi S8, Audi A6 Hybrid, Audi A5 DTM, Audi Urban Concept amongst other Audi cars. Audi is the No.1 luxury brand in Europe and China. In 2011, Audi continues to be the fastest growing luxury car brand in the U.S and in India. In August, Audi India recorded yet another impressive performance with a sale of 510 cars (August 2010: 250 cars). For the period January – August 2011, the company sold 3655 cars, a growth of 95 percent over the same period last year (Jan – Aug 2010: 1876 cars). This achievement makes India one of the fastest growing markets in the Audi portfolio and has the support and attention of the top management.

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The Audi model range in India includes Audi A4, Audi A6, Audi A7 Sportback, Audi A8L, Audi Q5, Audi Q7, Audi RS 5 Coupé, the super sports car Audi R8 and the Audi R8 Spyder available across the country: in Ahmedabad, Bengaluru, Chandigarh, Chennai, Delhi, Gurgaon, Hyderabad, Jaipur, Kochi, Kolkata, Ludhiana, Mumbai West, Pune and Surat. Further developments include Coimbatore, Delhi West, Indore, Lucknow, Mumbai South.

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