Volkswagen India appoints Kamal Basu as Head of Marketing

The year starts with a lot of jostle in office activity for Volkswagen India. Volkswagen Group Sales India Private Limited (VWGSIPL) has appointed Kamal Basu as Head of Marketing & PR effective from the 1st of January 2015. Basu previously worked as the Marketing Head in 2012 with Skoda Auto India. He managed product marketing, lead management, communication and media, and also worked closely with sales, after-sales and dealer network teams. All we hope is that he sincerely helps improve the after sales perception of Volkswagen, which is not the best to be honest, and work wonders for Volkswagen’s fantastic products.

Kamal Basu holds strong background in advertising by having spent close to two decades working with top-level agencies like RK Swamy BBDO, Rediffusion Y&R and with Saatchi & Saatchi as CEO. He completed his marketing management from Jamnalal Bajaj Institute of Management Studies, Mumbai, and is passionate about cricket, Indian movies and travelling. “I’m happy to have contributed to Skoda’s performance in India over the last three years, and am happy to take up the new challenge of bringing fresh thought and new ideas to Volkswagen India’s marketing effort. Volkswagen is an iconic automotive brand with great history and a strong legacy, and I hope to make a contribution towards the growth of this brand in the Indian car market,” states Basu.

Also commenting on Basu’s appointment, Michael Mayer, Director, Volkswagen Passenger Cars, said, “We are pleased to welcome Kamal on board here at Volkswagen India. Kamal is a seasoned marketing professional and I’m sure he will be a strong and valuable addition to our team. Kamal will play a key role in further developing the strengths of the Volkswagen brand in India.”