A-Star to get a boot?

Maruti Suzuki India is strategizing to capture more and more share in auto market of the country and is thus planning a sedan that could be placed between the compact-sedan Swift Dzire and sedan SX4. The company did not do well with the Grand Vitara SUV and luxury sedan Kizashi  that lay in the price bracket of Rs. 16- Rs 18 lakh. Maruti Suzuki is a big player with majority shares in the ruling sub 10 lakh rupee bracket of the Indian car market. According to the auto experts, the 2012 version of Swift Dzire has a shrunken boot and SX4 has a full boot, so the sedan in between these too is expected to sport a full boot with prices less than the SX4.

See More Maruti A-Star Pictures                                                                              Read More on Maruti A-Star

Almost a year ago there had been claims that Maruti Suzuki is planning to roll out the A-Star sedan that would be positioned between the Dzire and the SX4. The A-Star has a petite body and it seems a bit farfetched but interesting that a sedan based on that platform is going to be placed over Maruti Swift Dzire that undoubtedly has a bigger platform than the A-Star’s. It has also been speculated that this new sedan is initially destined for the European markets and will be ready by 2013. The launch in the Indian car market is expected to follow the European launch.

See More Maruti SX4 Pictures                                                                              Read More on Maruti SX4

One of the major strategies that have helped Maruti Suzuki India to bag the number one position among the OEMs of the country is that the company prices its entire range of products closely to each other which ultimately compel customers to stay with the company rather than turning to other car makers. For e.g. in the hatchback segment Maruti Suzuki offers 4 cars in the price bracket of Rs. 2.5 – 4.5 lakh which are Maruti Alto K10, Maruti Wagon R, Maruti A-Star and Maruti Estilo so the customer ends up shopping within the brand. Maruti Suzuki has stayed with lining up a vast array of variants and models to choose from and the introduction of the new sedan in between the Swift Dzire and SX4 will increase the options for the customers within the range and within the brand.

Read More on : Maruti A-Star expert review