Audi India aims to increase its market share to 25% by end of 2010

Thrilled by the continuously increasing sales figures in India, Audi is now planning to increase its market share in the country to 25 percent by this year end. The company currently accounts for more than 20 per cent share in the luxury car market in the country.  According to Michael Mr Perschke, Audi India Director, the company aims to have a market share of 25 per cent in India by end of this year on the back of an increasing demand for luxury cars. He further added that Audi India is the fastest-growing premium brand in the Indian market with a growth of 71 per cent and it is number three in the premium car market.

The company now wants to sell 2,700 units of its luxury cars in India by the end of year 2010, as against 1,658 units sold in the year 2009. The company has stated that it is increasing its annual sales target to 2700 units from previously set sales target of 2300 units. It plans to invest about Euro 30 million to increase its production capacity by year 2015 so that the mounting demand for its cars can be met. Company aims to achieve a production capacity of 6,000 units per annum in one shift, by 2015.

The company has registered its highest ever half-yearly sales figure of 1400 cars in the period of January-June 2010 which accounted for a growth of 71 percent. In the second quarter of this calender year (April to June 2010), Audi India sold 622 cars and recorded an impressive sales growth of 42 percent. The company reported a 14 percent increase in its sales to 233 units during the month of June 2010, as against 203 units sold during the same period last year.