BharatBenz Power Yatra arrives at Mumbai; to showcase performance & efficiency from close range for the first time

Daimler India Commercial Vehicles (DICV), the Indian subsidiary of the world’s leading truck manufacturer Daimler AG, which flagged off ‘BharatBenz Power Yatra’ in Chennai reached Mumbai, as part of its fifth stop-over during the 8,000 km pan-India drive. BharatBenz has three dealerships in Maharashtra -- Ghatage Trucking in Pune which will be ready by August 2012, Vasan Trucking at Panvel in Mumbai dealership which is ready and Kale Trucking in Nagpur, which will be ready later this year.

In Mumbai, the BharatBenz Power Yatra will give customers, transporters, financiers and drivers a close look at the BharatBenz product range – for the very first time.  The Power Yatra convoy representing the BharatBenz product range of LDTs & HDTs will cover 8,000 kms in over 70 days across different terrains and road conditions to showcase performance and efficiency.

Speaking on the occasion, Mr. V.R.V. Sriprasad, Vice President, Marketing & Sales, After Sales, DICV, said, “It is a proud moment for us to see the BharatBenz trucks on the roads of India.

Our customers will now see for themselves how BharatBenz range of trucks offers great value for money while delivering best-in-class performance, reliability and fuel efficiency.” “The route for BharatBenz Power Yatra has been meticulously planned to ensure that the convoy reaches small and big towns and major cities, and connect all important transport hubs in India – to enable customers, transporters, drivers, financiers to get a close look at the Made-for-India trucks – for the very first time.

Start of production and market launch of the HDT range is scheduled for 3rd Quarter of 2012,” he added.  “Customers will benefit from the captive financer – BharatBenz Financial – a Daimler Financial Services India brand which will offer financing solutions, insurance and service contracts.

BharatBenz Insurance, India's first Branded Commercial Vehicle Insurance, will offer cashless facility including zero depreciation and full maintenance contracts.

This integrated approach will offer the customers the combined benefit of products and financial services under one roof, making ownership a hassle-free experience,” Mr. Sriprasad said. BharatBenz trucks are priced competitively and offer value-for-money features, which includes significant fuel efficiency advantages, best-in-class reliability with parts engineered for long lifespan and longer service intervals, which will reduce the operational cost and keep the trucks in running condition.

BharatBenz will offer 24/7 customer support service including roadside assistance, interactive vehicle diagnostics in short turnaround time. BharatBenz also has tied up with three leading Indian banks – HDFC Bank, ICICI Bank and Sundaram Finance, who will offer tailored financing solutions for customers, who want to become a part of the new Trucking Experience.

Mr. Andreas Renschler, Head of Daimler Trucks, flagged off the BharatBenz Power Yatra in Chennai, with CEO and MD of Daimler India Commercial Vehicles (DICV) Mr. Marc Llistosella, in the presence of Dr. Dieter Zetsche, Chairman, Board of Management, Daimler AG and Head of Mercedes-Benz Cars, and other top executives of Daimler AG.