Renault to bring affordable car for India

Renault, the French automobile manufacturer has shown a keen interest towards the domestic market and intends to bring a high technology affordable car for the Indian consumers which will be shelved in sub Rs. 3 lakh segment.

Addressing the issue, Mr Jerome Stoll who is the Executive Vice-President in Sales and Marketing, Renault commented that the company's performance in Indian auto market has been successful especially in making low cost cars. He denied to disclose any information on this upcoming low cost model but said that it will be placed somewhere between the existing models and the ultra low cost car planned with Bajaj Motors.

As per the industry sources, the car will be manufactured for Global sales and other destinations apart from India and will include Brazil along with other developing countries. The company is expected to follow the strategy made for Toyota Etios and the company has already turned towards India and Brazil apart from Europe.

M. Stoll also admitted the fact that if the company wants to emerge as a major player in price sensitive countries like India and Brazil, they have to work hard on this low priced cars segment. This is the reason the company is aiming for good sized low price car market in Brazil.

Renault is to bring its ultra low cost car in the mid of year 2012 in partnership with Bajaj Auto which will be priced somewhere around Rs 1.5 lakh and Bajaj has been given the responsibility of increasing the mileage of this model post 30 kmpl.

Among the interesting facts, Chinese auto market has not been able to attract the company's attention whereas its major global competitor Nissan is working hard on this market. Mr. Stoll has commented that Indian Auto market holds a good room for the company with the exponential growth it is going through.

He also said that company will also centre the existing models so as to establish a hold on market. He also commented that the low brand awareness among Indian users will help the company in redefining the brand.