Skoda inducts online booking for Rapid sedan
Published On Nov 25, 2011 02:03 PM By CarDekho for Skoda Rapid
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From what we see, the sedan segment is where Skoda's focus lies in. The recent launch of Skoda Rapid has just driven the point straight to home. Taking the Volkswagen-Skoda relationship a step forward, the Czech auto major has launched the new sedan with the hope to set new benchmarks for sales in India. And the auto major is not a least bit discouraged with the sales volumes the sedan is driving. The story does not end here. The manufacturer has given a new twist to it by having the online bookings open for the Skoda Rapid to take the sales to next level.
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The results are right in front of us. The online bookings took off right away with 18 online orders already on the board. The new concept drops off the time limitation from the consumers point of view with the unlimited 24x7 access to purchase a car who likes to act on the spur of the moment. Moreover, the auto majors have to keep on trying the new concepts to have the consumers glued to them. Keep throwing multiple stones and atleast one is bound to hit the target and Skoda India seems to be on the right track. The sales numbers are the proof with the car manufacturer recording 24,000 units in the first ten months, a substantial rise from 20,400 units during the entire 2010.
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A target of 30,000 units is what they have in mind and are determined to reach it. Skoda Fabia has always been their best-selling hatchback , while the others including the Skoda Laura, Skoda Superb and Skoda Yeti keep the car industry warm enough with their sales numbers. Skoda Rapid is expected to be in a different league altogether with the hope to garner 50% of their revenue from the new sedan itself. They hope to sell nothing short of 2000 units with Rapid sedan crossing Skoda Fabia’s 1500 soon enough. Dealerships is the other area, where they seek to improve upon. Not quite famous for their after sales and dealer netwroks, they hope to wipe off that image by launching 10 more sales outlets by year end touching 100.
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