Tata Full Throttle conducted in Dehradun

Tata Motors Full Throttle Trail, an off-roading property for Tata Motors SUV division, concluded successfully at Hotel Great Value, Dehradun. The half-day trail was flagged off at 10 am from Hotel Great Value, with over 30 Tata Motors vehicles participating in the event. Customers from in and around Dehradun attended the trail, maneuvering challenging routes and the rugged terrain. The track was prepared specially for this off-roading activity.

Speaking on the occasion, Mr. Jatin Lakra, Head Marketing – Sumo & Grande, Passenger Cars said, “We are delighted with the enthusiastic participation of Tata Motors customers from Dehradun, at this off-roading event. The activity not only demonstrated the capability of Tata Motors vehicles, but also enhanced the experience received by each of our customers, with most of them going off-roading for the very first time.”

The off-road track which was located near Sahastradhara on the outskirts of Dehradun consisted of steep rocky ascents, river crossings and slush beds posing some exciting challenges for participants who needed to complete the trail within a maximum stipulated time to qualify as finishers. A total of 21 trails have been planned across the country over the course of the year, with each course being planned to exhibit the thrill, ruggedness, toughness and handling of Tata Motors SUVs in off-road conditions.