Tata Motors Full Throttle Trails, Half-Day Off-roading Event in Jodhpur

Jodhpur, August 08, 2012: Tata Motors Full Throttle Trails, the half-day off-roading event for Tata Motors SUV owners, will soon be held in Jodhpur on Sunday, August 12. Having recently being launched under the Tata Motors Full Throttle banner, Full Throttle Trails promises to offer Tata Motors SUV owners in and around Jodhpur, an opportunity to take a short break from mundane day-to-day driving, and explore extreme off-roading in their favourite Tata SUVs. With the first three trails having successfully concluded in Chandigarh, Ludhiana and NCR, the Jodhpur trail is expected to receive participation from over 30 Tata Motors Utility Vehicle owners. The Trail will be flagged-off from Hotel Lake View and Resort, Jodhpur, and will proceed to the outskirts of the city, on to Jaisalmer highway.

Speaking on the occasion, Mr. Ashesh Dhar, Head Utility Vehicles, Tata Motors said, "With off-roading gaining popularity and due to the lack of off-roading tracks, Full Throttle Trails will give enthusiasts an opportunity to not only experience the thrill, ruggedness and toughness of their Tata Motors SUVs, but to also familiarise themselves with some serious off-road driving techniques, in a planned and safe manner. Besides, Full Throttle Trails also offers customers a quick weekend getaway, in the proximity of their respective cities.” The Udaipur Trail is a unique experience in itself, with the trail route passing through barren lands, deserts, and various tourist places.

The trail will put customers through some of the most challenging surfaces like slush and sand beds, hilly inclines, bumpy courses, with participants having to complete the event within a maximum stipulated time, to qualify as finishers. Cougar Motorsports is the programme partner for planning and execution of Tata Motors Full Throttle Trails. For an avid historian, Jodhpur is a perfect destination, featuring many palaces, forts and temples, set in the stark landscape of the Thar Desert. The city is known as the "Sun City" for the bright, sunny weather it enjoys all year. It is also referred to as the "Blue City" due to the blue-painted houses around the Mehrangarh Fort.

Tata Motors Full Throttle Trails consists of over 21 Trails, scheduled at various locations throughout the year. Through Full Throttle Trails, Tata Motors hopes to engage its customers and give them a firsthand off-roading experience, within the limits of their respective cities, though participation from is expected from other centers too. The track for these trails, are customised in-line with the skill level of both professional and amateur drivers who own vehicles in both the 4x4 and 4x2 configurations. Tata Motors Full Throttle recently launched another off-roading initiative for owners of Tata Motors utility vehicles called Tata Motors Full Throttle Experience. Full Throttle Experience consists of 6 expeditions; each spanning over a number of days, with the Konkan Experience scheduled to start from Mumbai, on 28th September, 2012.