Tata Motors Genuine Oil Launched in Association with Petronas

Tata Motors in association with Petronas Lubricants International have launched Tata Motors Genuine Oil (TMGO). It's the first time that Tata has been associated with Petronas to come up with such products. This will serve Tata’s passenger vehicle range in India. At the launch, TMGO introduced two lubricants, Tata Motors Genuine Oil CH-4 15W-40 for the diesel engine cars and Tata Motors Genuine Oil 80EP for petrol powered cars. At a later stage, the company plans to having nine such products for the Indian car market. 

These lubricants have been specially designed keeping in mind the regulations and specifications required for the Indian car maker. The distribution will be taken care of by Petronas, through its 3,500 plus outlets. These will be rolled out gradually in 2016. Dinesh Bhasin, Head Customer Support, Passenger Vehicles Business Unit, Tata Motors Limited, while speaking on the occasion said, “Tata Motors has always worked with a customer centric approach and providing its customers with the best post-purchase experience. With the new co-branded TMGO range of lubricants now available, we are creating a distinct & differentiated value proposition in the market.  We will continue to provide our customers with the best lubricant technology expertise and support in today’s competitive market place. We are happy to have partnered with PETRONAS in developing this range for our vehicles. With a commitment to deliver better performance, TMGO will offer trusted support to our customers and will further enhance the customer experience,” 

M P Singh, Chief Executive Officer, Petronas Lubricants (India) Pvt Ltd’s (PLIPL), said, “PLIPL has recorded steady volume growth at 40% CAGR and is aiming to capture 5% total market share by 2019. PLI in India is now entering the next wave of growth in line with our aspirations and we are confident that the coming together of Tata Motors, a highly-respected leader in automotive engineering, together with PLI will help us better our position in this market as a leading provider of premium lubricants. We are offering a unique proposition through TMGO to further strengthen our relationship with customers and deliver products for engine care that is built upon a strong legacy in lubricants technology.”

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