Tata Motors plans to rejuvenate dealer network

Tata Motors is one of the most prominent and eminent auto manufacturers in the country. It stands tall on the 3rd position on the list of being largest auto maker by sales. Tata India is now geared up to rejuvenate its dealership network in order to amplify its sales. This information was provided by the chairman of Tata Motors, Mr. Ratan Tata in the firm’s 66th yearly report.

Mr. Ratan Tata also said that ideas and proposals are in the pipeline to refurbish the dealership network of Tata India and to ramp up the market share of the firm. Through this year, the on the whole growth in Asia has been going down, which also includes the automobile segment, along with that  India and China are likely to post much less growth rates in the year 2011-12.

And the main thing that will assist Tata India to expand the volumes and improve sales in India is by revitalizing the dealer network. Apart from devoting retail outlets for its mini car, Tata Nano, Tata India is also in plans to use few of the current commercial vehicle showrooms to sell its passenger vehicles. The main aim of the firm is to sensibly utilize the presence as solitary firm. The major cause of lower sales of Tata Motors is the aggressive competition in the Indian Auto Market.

As seen from the sales in June, Tata Motors sales dropped by 8.53%, which means from 77,858 units to 76,176 units. Besides increasing the dealership network, Tata Motors will now come in alliance with Jaguar Land Rover to develop engines.

These two firms are planning to open up manufacturing plants not only in India but also in United Kingdom. Tata India is even mulling the option for localization and assembling of some selected products in China, which is surely one of the most significant and flourishing market for Tata Motors.