Audi, BMW and Mercedes in tussle for top Spot

As the segment of luxury cars in India is registering a high growth rate, top carmakers are in tussle for the top spot with Germany based arch rivals BMW and Mercedes-Benz fighting literally for every single customer. Adding more fuel to this fire, Audi India, Subsidiary of Volkswagen group is not far from the top spot, as in the first quarter of this year Audi has registered a robust sales growth and receiving a High demand.

BMW India, which started its operation in the luxury car segment in year 2007, ended the monopoly of Mercedes Benz by replacing it from the top position in the country.The growth of BMW India was so high that it crossed its owe set targets in the period of just one year. However, With launching a series of its new products in India Mercedes Benz is again back on track, that is just 32 units behind the BMW's total sales by March-end.

BMW India is now aiming to sustain the leadership position it achieved last year along with maintaining its profitability, said Peter Kronschnabl, President, BMW India. Company is now targeting to sell more then 4000 units of its cars in India per year.

On the other hand Mercedes India is aiming to achieve the highest ever growth in India With selling 1,282 cars this year, accounted a growth of 66 per cent as against the same period of last year. According to Dr Wilfried Aulbur, managing director and CEO, Mercedes Benz India, the market is evolving and the acceptability of luxury products shows that aspirations have grown, the key challenge for all of us is how we create aspiration for everybody. This year we will have a blockbuster high double digit growth.

Besides these two top competitors, Audi India has also entered in the race of top position with registering 103 per cent growth in Jan-March 2010. The company is already numero uno in China and Europe and it is aiming to acquire that position in India in coming 3-4 year.