General Motors India awards Chevrolet Creative & Digital accounts contract to McCann Erickson

General Motors India has awarded McCann Erickson the complete creative and digital accounts of all its Chevrolet brands in India, after a multi-agency pitch. This is the first time that a single agency would be responsible for all the brands in GM India’s portfolio including, Chevrolet Spark, Chevrolet Beat, Chevrolet Aveo U-VA, Chevrolet Aveo, Chevrolet Cruze, Chevrolet Optra, Chevrolet Tavera, and Chevrolet Captiva.

Prior to this, GM India was working with three agencies to handle the creative and digital accounts of the company. The decision to appoint McCann Erickson was taken to consolidate the entire creative and digital business under one agency which has the capability and band-width to support the growing business of Chevrolet in India.

Making the announcement, Mr. Karl Slym, President and Managing Director, GM India said, “Chevrolet is now not only one of the fastest growing vehicle nameplates in India but also the most sought after brands worldwide. Going forward, we plan to launch several new products and services under the Chevrolet brand for India and the global audience, relevant to the respective markets and customer preferences. With the creative and digital businesses under one umbrella, it will help further consolidate and strengthen the brand, and help derive synergies from a global perspective.”

McCann will provide a dedicated servicing and strategy team to drive GM India’s creative and digital businesses on existing products as well as on forthcoming launches. It had worked with General Motors India earlier and is among the global agencies that handle the Chevrolet brand.

“Chevrolet vehicles are sold in more than 140 countries across the globe with 4.26 million sales in 2010 which means one Chevrolet gets sold in every 7.4 seconds,” said Susan Docherty, vice president GM International Operations sales, marketing and  after sales.   “India is one of Chevrolet’s top ten sales markets along with other emerging markets like Brazil, China, Uzbekistan, Mexico and Russia.  We expect these emerging markets to account for 55% of Chevrolet’s global sales by 2012,” said Docherty.

 

The year 2011 marks the completion of 100 years of Chevrolet’s successful operations globally. With a wide array of products and services, Chevrolet has brought unmatched product quality and unparalleled performance to the customers around the world. Inspirational designs, superior technology and innovative programs have made Chevrolet one of the most-loved and sought after brand worldwide.