Mahindra XUV 500 to open All India bookings from 8th June 2012

Mahindra & Mahindra Ltd. (M&M), India’s leading SUV manufacturer, today announced that it will open bookings for its cheetah-inspired XUV 500 from 8th June, 2012. With this announcement, the XUV500 will now be available across India including the existing 19 cities where it had been launched earlier. In the second phase of bookings, the XUV 500 was made available in 19 cities across India and had received an overwhelming 25000+ booking applications from customers. Out of these booking requests, the names of 7200 winning applicants were selected through an automated process, called the XUV500 Draw.

While announcing the nation-wide opening of bookings for the XUV500, Pravin Shah, Chief Executive, Automotive Division, Mahindra & Mahindra Ltd. said, ‘It has been an incredible journey so far for the XUV500 and we are pleased to take the product national. We have been inundated with requests for re-opening of bookings not just from existing cities but also from cities where the XUV500 was not available. Now that we have ramped-up our production capacity significantly, we are confident that we will be able to take care of the growing all-India demand for the XUV 500.” The Mahindra XUV500 comes with cheetah-inspired styling, refinement like never before and enhanced technology and safety features along with luxurious interiors, making the XUV500 an apt choice for sedan and SUV buyers.

Awards and Accolades

The XUV 500 has received a tremendous response from customers and reviewers alike. It has received 22 awards so far. These comprise of the prestigious ‘Car of the Year’, ‘SUV of the year’ and ‘Viewers Choice Car of the Year’ by ET – Zigwheels Awards 2011. It has also received laurels like ‘SUV of the Year’, ‘Readers Choice Award’ and ‘Best Value for Money Car’ from Top Gear Magazine Awards 2011, ‘SUV of the Year’ and ‘Viewers Choice Car of the Year’ awards from CNBC TV18–Overdrive Awards 2012 and ‘SUV of the Year’ from NDTV Car & Bike Awards 2012 and Business Standard Motoring 2012 Awards. The XUV500 was also declared the ‘SUV of the Year’, ‘Best Value for Money Car of the Year’ and ‘Viewers Choice SUV of the Year’ at the Bloomberg UTV Autocar India Awards. It also received the ‘SUV of the Year Award 2011-2012’ from Top Gear Malayalam and two Golden Steering Wheel Awards 2012 from Auto Bild India in two categories viz. ‘SUV/UV 2011 Award’ and the ‘Viewer's Choice Award’ where the viewers of Headlines Today and Aaj Tak polled for their favourite set of hot wheels. It also received the ‘SUV of the Year’ award from Car India Awards 2012.

XUV 500 has also been rated the most reputed auto brand in the Reputation Benchmark Study conducted by Bluebytes.  XUV 500 has already notched up prestigious wins in rallies like Desert storm, Desert Dash & Dakshin Dare in the extreme category. The Dakshin Dare victory marked a triumph for the XUV500, becoming the first diesel SUV to win an extreme category in the history of Indian rallying.