Tata Indigo Manza cars launched in Mumbai

The brand new Tata Manza is so very different from their $2,000 Tata Nano. With this, Tata Motors enters and are ready to compete with other mid-size offerings like Ford Fiesta, GM's Chevrolet Aveo, Honda City and Maruti SX4. It is endowed with  Bluetooth connectivity, power outlets for recharging laptops and cell phones, an outdoor temperature sensor and three barreled headlamps.

Tata strategy has been to try and cover all the bases despite knowing that 76% of the cars sold in India are compacts and this situation few expect to change anytime soon. Henceforth, 11 of 14 car launches planned in India for 2009 and 2010 are compact cars, according to Care Ltd, a research and ratings agency based in Mumbai. But Tata Motors are optimistic and they have began selling Jaguar and Land Rovers to India's urban elite just after three months of Tata Nano launch.

There is no other manufacturer in the Indian market offering such a comprehensive range of products,'' Dube said. Data since April reveal that Indians have bought 117,863 mid-sized cars, a rise of 3.2 per cent from the same period last year. But they purchased 523,038 compact cars, 22.7 per cent more than during the prior period.

India, where just eight people per thousand own a car, is still largely a nation of first-time car buyers.  As India's rising middle class graduates from two to four wheels, they're far more likely to be able to afford Tata's diminutive Tata Nano than the 480,000 rupee ($10,000) Tata Manza sedan - even if the sedan is cheap for its class.There's still a lot of first-time car buyers,'' she said. The growth for a smaller car will be better than for the sedan.'' Vaishali Jajoo, an auto analyst at Mumbai's Angel Broking, said that as India's GDP grows Indians will gradually climb into bigger, pricier cars - the kind US automakers have long excelled at making. But that's long way to go.

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